If you hate relaxing, we've got some really bad news for you... relaxation drinks are here to stay!
According to IBIS World reports, the relaxation drink industry has been growing at an annual rate of 24% per year from 2011 to 2016. That's one of the fastest growth rates across all consumer packaged goods! Why? The report attributes this growth to rising per capita disposable income and demand from convenience stores and other retail outlets. Here at Take 5, we're seeing the same trend, with wholesale orders from convenience stores and brick-and-mortar retail leading our strongest sales channel. Inbound wholesale requests (through firstname.lastname@example.org) have more than doubled YTD in 2017.
Here's a video from Dr. Oz that helps to explain the recent phenomenon.